Live Nation CFO defends Ticketmaster, blames bots for Taylor Swift debacle

Published by
Reuters

By David Shepardson WASHINGTON (Reuters) -Ticketmaster learned “valuable lessons” when the Taylor Swift concert tickets sale last year was disrupted by record bot traffic, the parent company will tell a U.S. Senate committee on Tuesday. “In hindsight there are several things we could have done better – including staggering the sales over a longer period of time and doing a better job setting fan expectations for getting tickets,” Live Nation Entertainment President and Chief Financial Officer Joe Berchtold said in written testimony released by the company ahead of Tuesday’s hearing. Ticketmast…

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