Dior names K-pop star Jimin global brand ambassador

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Reuters UK

PARIS (Reuters) – French fashion house Dior on Monday named K-pop star Jimin a global brand ambassador, broadcasting the tie-up on social networks with images of the BTS singer in sporty looks with an outdoor flair, designed by Kim Jones. The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers. The LVMH-owned label has also forged links with K-pop star Jisoo, of Blackpink, drawing crowds of screaming fans to Paris when she attends the label’s runway shows. Jimin, 27, whose full name is Park Ji-min, is one of the seven-m…

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