Victoria Beckham’s key to success: My beauty line doesn’t follow trends

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BANG Showbiz English

Victoria Beckham’s eponymous beauty brand is “not about jumping on a bandwagon or trend”. The former Spice Girl-turned-fashion designer launched the lucrative business in 2019 as an extension to her fashion label, and she has insisted the secret to Victoria Beckham Beauty’s success is giving the consumer what they want. Speaking to WWD, Victoria said: “It’s about what I want, what we want, and it’s not about jumping on a bandwagon or trend. “It’s what we want to use as women.” The 47-year-old star also expanded her label to include skincare and previously explained how her intention was to cre…

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