Shawn Layden reveals how and why Sony brought PlayStation content to PC

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BANG Showbiz English

Ex-Sony boss Shawn Layden says PlayStation content was first brought to the PC to expand their audience. The former president and CEO of Sony Interactive Entertainment America has explained that the best way to entice gamers over to the console was by going to their homes via their computers. Speaking on YouTube’s ‘What’s Up PlayStation’ he shared: “The idea of bringing Sony PlayStation content to the PC platform was something I’d been thinking about. “The strategy as we were developing it when I was there was that we need to go out to where these new customers are, these new fans could be. We…

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