Shake Shack Collaborates With YouTube Series For Spicy Menu

Published by
The Street

By Veronika Bondarenko Shake Shack is releasing a “Hot Ones” menu full of burgers, chicken sandwiches and fries. Fast food and popular culture so often go hand in hand. You’ll see everything from real-life burgers inspired by the “Bob’s Burgers” sitcom to McDonald (MCD) – Get McDonald’s Corporation Report’s cult Szechuan Sauce from the 1998 movie “Mulan” collaborations to entire menus crafted specifically for football season. These tie-ins are often a double whammy for fast-food companies since such collaborations often attract both fans and those drawn in solely by the new flavors. More and m…

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