No More Middleman: Kanye West Say’s Adidas & Gap Will Be New “Baby Mama’s” Once Current Deals Expire

Kanye West talks to Bloomberg about his recent frustrations and reveals he will no longer be partnering with brands and treat them like baby mamas co-parenting his older creations.

Source: Jonathan Leibson / Getty

In recent weeks we’ve seen Kanye West voice his frustration with his business partners in Adidas and Gap. Adidas and Kanye west have been in business for almost a decade and Ye’s partnership with Gap is only two years old. On Instagram, Kanye has pointed to Adidas making unauthorized colorways and copying his ideas for their own models as the issues. The Adidas issues have been debated all over sneakers twitter but the Gap issues Kanye West raises are undeniably valid from not running commercials more than once to not using email addresses he brought over.

Kanye West threatens to walk away from his partnership with $GPS.

Gap’s management “could have done better,” @BrianSozzi says. “This is the most exciting thing that’s happened to your brand in some time… now you have a fractured relationship and it probably will not end well.”

— Yahoo Finance (@YahooFinance) September 2, 2022

Kanye West Reveals To Bloomberg He’s Done With Brand Partnerships In Favor Of Flying Solo, Will Treat Former Brand Partners As Baby Mama’s And Co-Parent Products Like The Yeezy 350 Boost

Kanye West talked to Bloomberg and revealed he’s done with partnerships and will no longer allow companies to stand in between him and his audience.

“It’s time for me to go it alone,” Ye said via phone interview. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”

Also pointed out is the fact that Kanye is almost done with his deal with Adidas which expires in 2026 and his Gap Inc. deal will expire in 2030. Until then Kanye will continue to execute but says after the deals he sees a co-parenting situation.

“They my new baby mamas,” said Ye. “I guess we’re just going to have to co-parent those 350s.”

A lot can change between now and 2026 and also 2030 but for now, Ye seems done with partnerships and ready to take 100% control of his creations going forward.

I spoke with @kanyewest about his lucrative deals with Adidas and Gap, and his future.

“It’s time for me to go it alone,” says Ye. “No more companies standing in between me and the audience.”

— Kim Bhasin (@KimBhasin) September 12, 2022

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