Mattel Executive Gives the Inside Scoop on Upcoming ‘Barbie’ Movie

Published by
SI Swim

By Jordi Lippe-McGraw Why is Barbie—who has been around since 1959— more popular now than ever? Without question, Barbie’s impact on society has been widespread and significant. After all, she played a critical role directing the2014 SI Swimsuit Legends Photoshoot, and Mattel came out with a special 50th Anniversary SI Swimsuit Barbie. Now, as fans gear up for Margot Robbie’s live-action portrayal of the doll—set to be released in 2023—they’re harnessing the power of pink to make a statement, exude positivity and channel Barbie’s confidence. After all, it’s why the Barbiecore trend is sweeping…

Read More

Leave a Reply