Hundreds of sexual ads using deepfakes ran on social media

A massive advertising campaign launched this week by a deepfake app featured the faces of actresses Emma Watson and Scarlett Johansson. The ads, which ran across Meta platforms Facebook and Instagram, featured a scantily clad woman with Emma Watson’s face digitally imposed, as the woman began to perform what looked like a sexual act. Many of the ads included captions such as “Replace face with anyone” and “Enjoy yourself with AI swap face technology.” Over the course of Sunday and Monday, the Deepfake FaceSwap app rolled out over 230 ads total, with 127 using Watson’s likeness and 74 using the…

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