‘Hallyu’ goes global: South Korean pop culture booms in Europe

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Relaxnews

By ADEK BERRY / AFP Music, cinema, TV series… A cultural wave from South Korea has swept across the globe. Europeans, in particular, have been seduced by these offerings, according to a recent report by the Korea Foundation. Music, cinema, TV series… A cultural wave from South Korea has swept across the globe. Europeans, in particular, have been seduced by these offerings, according to a recent report by the Korea Foundation. Some 178 million people around the world have been won over by this “soft power” from Seoul in 2022, according to the Korea Times, which cites figures from the South …

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