Mike Ashley’s Frasers in talks to offload Missguided to Chinese fast fashion giant Shein

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City AM

By Laura McGuire Mike Ashley’s Frasers Group is reportedly in talks to offload its online clothing brand Missguided to Chinese fast fashion giant Shein. Frasers, which owns the high street favourites such as Sports Direct and Jack Wills,bought Missguided for £20m last year after it collapsed into administration. As part of the rescue deal, the Manchester business kept its online store and Frasers also began selling Missguided clothes on its Sports Direct website. But reports from Sky News say that both parties have been in discussions about a deal which could see Shein buy the retailer’s brand…

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